Course Description
Those who like to buid their career in Digital Marketing. Open for both IT and Non IT Candidates.It is or all who are in print media, advertisements, promotions, sales and online advertising. Enterpreneurs, Managers, team leads, CEO of small and big companies who would like to promote their brands online and generate at low cost.
SEO Training
Part 1: Keywords
- Types of Keywords
- Keyword Research Techniques
- Multiple Keyword Research
- Keyword Application Strategies
- Google Insights / Trends
- How to Choose Right Keywords VIA Trends
Part 2: Link building Basics
- Creating Backlinks
- Creating Contextual Links
- Backlinking Rules
- Backlink Checker Tools
- Link Wheel Strategies
Part 3: Competition Analysis
- Client Acquisition
- Analyzing Client Websites
- Creating SEO Reports
- Creating SEO Proposal
Part 4: On Page Optimization
- On Page Techniques for Dynamic/HTML Website
- 2015 Google Yahoo On Page Tips
- Keyword Density
- 301 & other Redirects
- Content Optimization
- On Page Social factor
- On Page for Static Websites
- On page for Dynamic Websites
- On page for Ecommerce Websites
- Integration of Social Plug-ins and Importance
- Google Panda Update
- Google Penguin Update
- Google Hummingbird
Part 5 : Link Building
- What is Link Building
- Types of Link Building
- Pagerank Algo
- Off Page Optimization Advanced Strategies
- Difference Between Do Follow & Nofollow
- Google Off Page Ranking Algorithm
- Link Building Formula
- Link Spamming
- Quality VS Quantity Linking
- Directory Submission
- Social Bookmarking
- Article Submission
- Press Release
- Blog Submission
- Forum Postings
- Image Submission
- Question Answers Portals
- Classified Submissions
- Forum Submission & applications
- Linking of Dynamic Websites
- Authority Checkers – How to Analyze
Part 6:
- Google Search Console (Webmaster)
- A Key to SEO Training & Success
- How to Rank your Website in Specific Country
- Resolving Website Errors
- Geo Targeting
- 301 Redirect
- Domain Optimization
- Spam Control
- Site Links Control
- Awesome tool to Check Incoming Links
- Malware Check
Part 7: Google Places / Local Rankings
- SEO For Local Business
- How to rank website in local searches
- Get Ranking on Local Keywords
- Verification & Installation Process
- How to Increase STAR Rankings
Part 8: Google Analytics
- How to Increase Traffic based on Analytics
- How to Double your Conversions
- Installation and Configuration
- Goal Setup & Tracking
- Geo Tracking
- Keyword Tracking
- Referral Tracking
- Goal Tracking
- Conversion Tracking
Part 9:
- Softwares / Plugins
- Roboform
- FTPS
- Keyword Finders
- Search Ranking Softwares
- Content Spinners
- Plagiarism Checkers
- Authority Checkers
- Rank Checkers
- SEO Optimization Plugins- QK
Part 10: Google Adsense Earning Program
- Account Creation
- Code Installation
- How Google Adsense Works
- Legal ways of Google Earning program
- Website Policies
Part 11: Mobile SEO
- Mobile SEO Strategies
- Mobile SEO Tools
- Mobile SEO Plugins
- Ranking Strategies for Mobile SEO
Part 12:
- Google Top Updates
- Google Hummingbird
- Panda Update
- Penguin Update
- Pirate 2.0
- Google EMD (Exact Match Domain) Update
- What to Expect after Training
- Add Certification Screenshots in Landing Pages