• About Digital Marketing
• Hierarchy in Digital Marketing
• Push Vs Pull Digital Marketing
• Hosting & Servers – Importance
• Search Engine Commands
• Indexing, Robots, Cashing
• Basics of HTML
• Title, Description Author tags
• Website Development platforms
• Wordpress dynamic website management
• Installing dynamic websites on servers
• How search engine works
• Alexa.com

• Types of Keywords
• Keyword Research Techniques
• Multiple Keyword Research
• Keyword Application Strategies
• Google Insights / Trends
• How to Choose Right Keywords VIA Trends

• Creating Backlinks
• Creating Contextual Links
• Backlinking Rules
• Backlink Checker Tools
• Link Wheel Strategies

• Client Acquisition
• Analyzing Client Websites
• Creating SEO Reports
• Creating SEO Proposal

• On Page Techniques for Dynamic/HTML Website
• 2015 Google Yahoo On Page Tips
• Keyword Density
• 301 & other Redirects
• Content Optimization
• On Page Social factor
• On Page for Static Websites
• On page for Dynamic Websites
• On page for Ecommerce Websites
• Integration of Social Plug-ins and Importance
• Google Panda Update
• Google Penguin Update
• Google Hummingbird

• What is Link Building
• Types of Link Building
• Pagerank Algo
• Off Page Optimization Advanced Strategies
• Difference Between Do Follow & Nofollow
• Google Off Page Ranking Algorithm
• Link Building Formula
• Link Spamming
• Quality VS Quantity Linking
• Directory Submission
• Social Bookmarking
• Article Submission
• Press Release
• Blog Submission
• Forum Postings
• Image Submission
• Question Answers Portals
• Classified Submissions
• Forum Submission & applications
• Linking of Dynamic Websites
• Authority Checkers – How to Analyze

• Google Search Console (Webmaster)
• A Key to SEO Training & Success
• How to Rank your Website in Specific Country
• Resolving Website Errors
• Geo Targeting
• 301 Redirect
• Domain Optimization
• Spam Control
• Site Links Control
• Awesome tool to Check Incoming Links
• Malware Check

• SEO For Local Business
• How to rank website in local searches
• Get Ranking on Local Keywords
• Verification & Installation Process
• How to Increase STAR Rankings

• How to Increase Traffic based on Analytics
• How to Double your Conversions
• Installation and Configuration
• Goal Setup & Tracking
• Geo Tracking
• Keyword Tracking
• Referral Tracking
• Goal Tracking
• Conversion Tracking

• Softwares / Plugins
• Roboform
• FTPS
• Keyword Finders
• Search Ranking Softwares
• Content Spinners
• Plagiarism Checkers
• Authority Checkers
• Rank Checkers
• SEO Optimization Plugins- QK

• Account Creation
• Code Installation
• How Google Adsense Works
• Legal ways of Google Earning program
• Website Policies

• Mobile SEO Strategies
• Mobile SEO Tools
• Mobile SEO Plugins
• Ranking Strategies for Mobile SEO

• Google Top Updates
• Google Hummingbird
• Panda Update
• Penguin Update
• Pirate 2.0
• Google EMD (Exact Match Domain) Update
• What to Expect after Training
• Add Certification Screenshots in Landing Pages

• Paid Networks Covered
• Google Adwords
• Bing Yahoo Ads
• Facebook Ads
• Linkedin Ads
• Twitter Ads

• Types of Keyword Insertion
• Paid Campaigns On Page Optimization
• Paid Campaigns Major Terms
• MCC Account – My Client Center

• Agroup Designing
• Ad Making
• Adding Keywords
• Negative Keywords

• Site Extensions
• Other Extensions
• Mobile Extensions
• Geo Targeting of Ads
• Geo targeting of Ads

• Conversion Code Installation
• Conversion Tracking
• Live Bidding

• Display Campaigns
• Display Planner
• Contextual Display Advertising
• Contextual Managed Advertising
• Display Managed Advertising
• CPV Management
• CPC/CPM

• Remarketing
• Retargeting
• Rebranding to targeted Traffic

• Google PLA
• Google YouTube-B

• Google Mobile Web Marketing
• Google Mobile App Marketing

• Reporting
• Fraud Click Analysis
• Enhanced Campaigning
• Google Analytics Linking
• Account Sharing & Permissions
• Billing
• How to become Google Partner

• Cost Per Acquisition Management
• Auction Insights
• Segmentation
• Day Parting
• Filters
• Labelling
• Change History
• Automation
• Adwords Opportunities
• Account Access

• Campaign Automation Advanced.
• Advanced Campaign Low Cost Advertising.
• Advanced Campaign Broad Strategies

• Competition Analysis Software’s
• Social Media Marketing

• Creating strong profiles on facebook
• Creating pages & groups
• Increasing Engagements
• Product brand promotion activities
• Paid advertising on facebook
• Campaign designing & strategizing
• Branding techniques via facebook
• Facebook mini website apps
• Facebook marketing apps
• How to acquire leads through FB

• Creating strong profiles on linkedin
• Company pages
• Product brand promotion activities
• Lead generation tips
• Branding on linkedin
• Linkedin marketing apps
• Linkedin marketing plug-in
• Company pages
• Paid marketing campaigning
• Jobs/hiring tips

• How twitter search works
• Increasing brand awareness through tweets
• Increasing followers on twitter
• Product brand promotion activities
• Retweeting
• #tags
• How @-mention works
• Twitter cards

• Best practice
• Benefits of +1 code
• Search engine impacts
• Marketing +1
• Implementation
• Branding & Engagement

• Uploading and managing videos
• Creating channels
• Youtube video engagement
• Understanding interaction rate
• Youtube paid marketing for branding
• Youtube paid marketing for leads

• How it works
• Creating boards
• Uploading pics
• Pin it tips
• Integrating on your website

• Email Marketing Servers
• Email Marketing Open Source CMS
• Types of Email Marketing Campaigns
• Retention Email Marketing

• Designing Email Campaigns
• Types of campaigns
• Designing high conversion campaigns
• Email list management
• The Email body
• Video marketing over email
• Content that user would love

• Database management
• Extracting data
• Paid data
• Data collection
• Validity & delieverability

• Tracking & Analysis
• Call to action
• Conversion tracking
• Experiments
• Email Newsletters
• Optin & optout

• How to maximize inbox deliveries
• Legal compliance measures
• Can-spam act
• Guerilla Email Marketing
• Dedicated Email marketing
• 5 steps to hardcore email campaigns
• 5 steps to killer newsletters

• Search engine optimization strategy for e-commerce
• PPC for ecommerce
• Landing page optimization for ecommerce
• Shopping and ORM solutions
• Mobile marketing strategy ecommerce
• Mobile payments
• Testing with analytics
• Magento backend management
• Gateway providers & policies
• International ecommerce strategy

• What is Affiliate Marketing?
• Affiliate Marketing for business owners
• Affiliate Marketing for money making
• Quick tips of making money from home
• How do they make money
• How does Affiliate Marketing network work
• Best networks for maximizing revenue
• Best network based on products to sell
• Top paying networks
• Affiliate marketing softwares
• Identifying affiliate sites
• Real time accounts of affiliates
• Special session for business owners for promote business via Affiliate Network
• Direct and indirect channels in Affiliate Marketing
• Hindrance in Affiliate Marketing
• Download full pdf fo details

• Digital marketing content generation strategies
• Content for search engines
• Content spinning
• Plagiarism checker
• Content feeding or search engines
• Content writing team management for clients
• Content writing for blogs, adsense, portals, Email & paid campaigns
• Content generation networks

• Brand building
• Positive vs negative branding
• Do’s & Dont’s reputation management
• Promoting brand awareness
• Rebuilding brand image
• Brand building tools and apps
• Role of digital marketing concepts in online reputation
• How to get your brand online in 5 easy steps
• Softwares and tools for online branding

• Integration of web apps for worldwide lead acquisition
• Generating leads from abroad
• Online sales & support Management
• International customer services
• Tracking email phone clients
• Online applications
• Online leads Management systems
• Application for online sales Management

• Marketing Geography Planning
• IP base geo targeting
• Tracking email location
• Website planning based on Geographic Targeting
• Keywords selection based on Geographic Targeting
• Geo Targeting software’s and web applications
• Regional listings
• Webmaster guidelines & settings
• Geo Targeting vs cloaking
• How to reach visitors from different countries
• How to marketing the website in different countries

• Video viral making strategies
• On page optimization of videos
• Search engine optimization of videos
• Brand promotion through video
• Monetization
• Creating effective video branding campaigns
• Online video integration into internet marketing or digital campaigns
• Software’s for planning filming & optimizing short online videos
• 5 ways to boost your chances of making video viral on youtube
• Video analytics training

• Mobile app creation
• Mobile app stores
• Mobile app marketing strategies
• Increasing mobile app downloads
• In App Marketing
• Mobile search engine optimization
• In game advertising
• RMMA
• Lead generation through mobile campaigns
• Tracking mobile conversions

• CRO strategy
• A/B testing – Split testing
• Role of analytics
• Funnel tracking
• First to last interaction tracking
• Remarketing principles
• Budget allocation over digital marketing
• Role of testimonials & other supportive materials
• Top 5 methods to increase conversion rate

We call web analytics as eye of digital marketing. A website without analytics is shooting in the dark.

• Softwares to track visitor data
• Tracking conversions
• Reporting
• Setting up goals & tracking
• UTM tracking
• Traffic analysis
• Sales tracking
• Sign up tracking
• Sources
• Dimensions
• Metrics
• Visitor flow
• Data filtering
• Preparation of Google analytics certification

• SMS Marketing through E panel
• SMS API’s
• Database management
• Database extraction

• How network level marketing works
• Types of networks
• How to create networks
• CMS for networks
• Network tracker
• Software and apps for networks
• Networks – the money minting machine
• Expanding business with help of networks

Cost effective marketing strategy for quick branding, leads, sales or web traffic

• Digital signage
• Cost effective paid campaigns
• Cost effective organic strategies to generate traffic
• Tools and APPS for Guerilla Marketing

• How to Apply for Google adsense earning program
• Quick money making techniques with Google
• Google policies
• Live project analysis
• Project theme to select with maxim income opportunities

• Freelance/ Bidding/ Outsourcing Digital Media