Course Description
Those who like to buid their career in Digital Marketing. Open for both IT and Non IT Candidates.It is or all who are in print media, advertisements, promotions, sales and online advertising. Enterpreneurs, Managers, team leads, CEO of small and big companies who would like to promote their brands online and generate at low cost.
PPC Course
- Paid Networks Covered
- Google Adwords
- Bing Yahoo Ads
- Facebook Ads
- Linkedin Ads
- Twitter Ads
Part 1: Keyword Planning Paid Keywords
- Types of Keyword Insertion
- Paid Campaigns On Page Optimization
- Paid Campaigns Major Terms
- MCC Account – My Client Center
Part 2: Campaign Designing
- Agroup Designing
- Ad Making
- Adding Keywords
- Negative Keywords
Part 3: Sitelinks
- Site Extensions
- Other Extensions
- Mobile Extensions
- Geo Targeting of Ads
- Geo targeting of Ads
Part 4:
- Conversion Code Installation
- Conversion Tracking
- Live Bidding
Part 5:
- Display Campaigns
- Display Planner
- Contextual Display Advertising
- Contextual Managed Advertising
- Display Managed Advertising
- CPV Management
- CPC/CPM
Part 6:
- Remarketing
- Retargeting
- Rebranding to targeted Traffic
Part 7:
- Google PLA
- Google YouTube-B
Part 8:
- Google Mobile Web Marketing
- Google Mobile App Marketing
Part 9:
- Reporting
- Fraud Click Analysis
- Enhanced Campaigning
- Google Analytics Linking
- Account Sharing & Permissions
- Billing
- How to become Google Partner
Part 10:
- Cost Per Acquisition Management
- Auction Insights
- Segmentation
- Day Parting
- Filters
- Labelling
- Change History
- Automation
- Adwords Opportunities
- Account Access
Part 11:
- Campaign Automation Advanced.
- Advanced Campaign Low Cost Advertising.
- Advanced Campaign Broad Strategies
Part 12:
- Competition Analysis Software’s
- Social Media Marketing